A more comprehensive approach is needed to integrate all of these variables, or even to determine what variables are relevant. The investigation of each of these variables provides important clues to understanding purchase and usage decisions but the clues are limited only to partial explanations. Many studies have also focused on complaints and satisfaction (Whitlock et al., 1959 Conklyn, 1971 Steiniger and Dardis, 1971 Ayers et al., 1963 Wall, Dickey and Talarzyk, 1976). Generally, these investigations have concentrated on only one or a few of the variables such as information sources (Stauffer, 1972 Arbaugh, 1974 Orsini, 1972 Martin, 1971-1972), confidence and perceived risk related to satisfaction (Sproles, 1969), physical characteristics such as color or fiber content (Wylie, Grown, and Morris, 1977 Schultz and Phillips, 1976) racial and socioeconomic factors (Braguglia and Rozencranz, 1968 Patson, 1971 Sturdivant, 1971 Schickel, 1970), social class (Warning 1956 Roach 1960 Kundel, 1976), quality/price relationships (Stafford and Enis, 1969 Sims, 1969), and numerous other evaluative criteria such as laundering qualities, appearance and style, durability, fit and so forth (Borrell et al., 1964 Nolan and Levine, 1959 Shelly, Goldberg and Clayton, 1968 Clayton and Sherman, 1972 Jenkins and Dickey, 1976).
The purchase and use of women's garments has been investigated by many researchers. A decision process approach was used to analyze ten focused group interviews conducted in varied geographic and demographic populations. The purpose of the research was to gain a comprehensive understanding of variables and the processes involved in the purchase of selected garments of women's clothing. (On leave from the Kentucky Cooperative Extension Service) Jo Ann Schickel Hilliker, The Ohio State University Kent Hunt, Ann Abor, MI : Association for Consumer Research, Pages: 743-749.Īdvances in Consumer Research VolPages 743-749ĬLOTHING DECISIONS: A DECISION PROCESS ANALYSIS OF FOCUSED GROUP INTERVIEWS Blackwell and Jo Ann Schickel Hilliker (1978) ,"Clothing Decisions: a Decision Process Analysis of Focused Group Interviews", in NA - Advances in Consumer Research Volume 05, eds. ABSTRACT - The purpose of the research was to gain a comprehensive understanding of variables and the processes involved in the purchase of selected garments of women's clothing.
0 kommentar(er)
